ABOUT - Jojest Portfolio

I am Jojest,

With over 25 years of experience in the Design Industry, specializing in Interaction Design and user-centered approaches. I’ve had the opportunity to work across various government departments, including the Department for Transport (DfT), Ministry of Defence (MOD), Department for Education (DfE), National Careers Service (NCS), Department for Work and Pensions (DWP), and HM Revenue & Customs (HMRC), building a strong foundation in public sector user experience design.

Since April 2022, I have contributed to HMRC’s 'Customs Declaration Service Duty Reimbursements' project, ensuring that the service meets high standards for accessibility and inclusivity. I’m passionate about engaging in each phase of the product lifecycle—from discovery through delivery and iteration—guiding decisions that add real value for users.

With over 25 years of experience in the Design Industry, specializing in Interaction Design and user-centered approaches. I’ve had the opportunity to work across various government departments, including the Department for Transport (DfT), Ministry of Defence (MOD), Department for Education (DfE), National Careers Service (NCS), Department for Work and Pensions (DWP), and HM Revenue & Customs (HMRC), building a strong foundation in public sector user experience design.

Since April 2022, I have contributed to HMRC’s 'Customs Declaration Service Duty Reimbursements' project, ensuring that the service meets high standards for accessibility and inclusivity. I’m passionate about engaging in each phase of the product lifecycle—from discovery through delivery and iteration—guiding decisions that add real value for users.

Interaction Design Specialities

UX Specialities

Creating User-Friendly Designs: Skilled in crafting clear, easy-to-use interfaces across web, mobile, and desktop platforms, focusing on intuitive user interactions and visually engaging layouts that ensure seamless multi-device experiences.
Defining Requirements and Building Personas: Experienced in understanding and gathering business requirements, conducting competitor analysis, and creating user personas to guide design decisions and align with project goals.
Facilitating Workshops and Stakeholder Engagement: Proficient in running workshops, including ideation and design sessions, as well as presenting to stakeholders and clients to maintain a shared understanding of project objectives and desired user outcomes.
Collaborative Prototyping: Skilled in participatory and rapid prototyping, from initial sketches to interactive digital prototypes, allowing for fast design iteration and effective testing of user flows and interactions.
Detailed Wireframes and Documentation: Competent in developing detailed wireframes and annotating documentation that clarifies user flows and functionality, supporting both development teams and non-technical stakeholders in understanding design intentions.
Accessibility and Standards Compliance: In-depth knowledge of accessibility standards (WCAG 2.1), human-computer interaction principles, and Government Digital Service (GDS) Design Standards, ensuring designs are accessible and inclusive for all users.
End-to-End Product Design: Demonstrated ability in working on complex projects from initial design to delivery, including data visualisation, prototyping, user flow design, and close collaboration with developers and QA teams to bring designs to life.
Adaptability Across Project Environments: Experienced in Agile/Scrum, Lean UX, and Waterfall environments, adapting interaction design methods to suit project needs, ensuring productive teamwork and effective design outcomes.

User-focused research and problem-solving needs analysis and conducting observational user testing.
Business requirements gathering, Competitor analysis & Persona creation
Running stakeholder and ideation workshops, stakeholder interviews and client presentations
Participatory design, conceptual design, Rapid Prototyping include paper prototyping and sketching
Detailed wireframe and annotated documentation for web, mobile and desktop applications
Solid understanding of Accessibility (WCAG 2.0), Human-Computer Interaction and Government Digital Service Design Standards,
Demonstrable experience with data platforms, end-to-end product design, including data visualizing, prototyping, testing, and working intimately with developers & QA to bring products to life.
Experience working in Waterfall, Agile/Scrum, Lean UX environments.

UX & UI Skills

Visual and Interaction Design: Proficient in designing clean, engaging interfaces with a user-focused approach, using tools such as Adobe XD, Sketch, Figma, InVision, and Axure to deliver high-quality visual designs and interactions.
Collaboration with Development Teams: Skilled in front-end coding basics (HTML, CSS, SASS, Bootstrap, JavaScript, and jQuery) to bridge the gap between design and development, ensuring a smooth handover and optimal integration of accessibility and localisation standards.
Understanding of Development Frameworks: Familiar with project environments involving JAVA, .Net, Oracle, and SQL, supporting smoother collaboration with development teams and better alignment with backend requirements.
Cross-Platform UI Design: Experienced in designing for both web and mobile applications, with particular focus on ensuring compatibility across platforms (Windows, Mac, Linux) and device types (native and web apps).
Accessibility and Standards Testing: Competent in testing designs to ensure they meet required standards, particularly accessibility guidelines, so that designs are inclusive for all user groups.

User-focused research and problem-solving needs analysis and conducting observational user testing.
Business requirements gathering, Competitor analysis & Persona creation
Running stakeholder and ideation workshops, stakeholder interviews and client presentations
Participatory design, conceptual design, Rapid Prototyping include paper prototyping and sketching
Detailed wireframe and annotated documentation for web, mobile and desktop applications
Solid understanding of Accessibility (WCAG 2.0), Human-Computer Interaction and Government Digital Service Design Standards,
Demonstrable experience with data platforms, end-to-end product design, including data visualizing, prototyping, testing, and working intimately with developers & QA to bring products to life.
Experience working in Waterfall, Agile/Scrum, Lean UX environments.

Tools

Professional Experience

HMRC

April 2022 - Ongoing

Lead Interaction Designer

I specialise in Interaction and UX Design, UX Research, Ideation Workshops, Rapid Prototyping, and User Testing, ensuring adherence to Government Digital Standards. I am proficient in FIGMA, MURAL, the Government Prototype Kit, Accessibility, HTML, CSS, and jQuery.

I have experience working through Discovery, Alpha, Private beta, Public beta, and live assessments.

Currently, I’m providing UX Design expertise for the 'Custom Declaration Service Duty Reimbursements' project, which is in Public Beta and preparing for Live assessment.

I actively contribute to an Agile, multidisciplinary team, handling tasks such as research, facilitation, and problem-solving. My role includes creating user journey illustrations, story mapping, and working through the inception phase, as well as sketching, wireframing, prototyping, and integrating visual design into each sprint. - I focus on user-centred design principles to create intuitive and accessible interfaces for government services, informed by research and feedback.
I work closely with developers, product owners, UX researchers, and other stakeholders in an Agile environment to ensure designs meet both user needs and project goals. - I develop wireframes, prototypes, and high-fidelity designs using tools like Sketch, Adobe XD, and Figma, and iterate on these designs based on user feedback and usability testing.
I follow Agile methodologies, participating in sprints, sprint planning, retrospectives, and backlog refinement sessions.
I collaborate with UX researchers to conduct user testing and integrate insights into design improvements.
I adhere to GDS design standards and help maintain design systems to ensure consistency across government platforms.
I ensure all designs comply with accessibility standards, making government services inclusive for all citizens.
I regularly engage with stakeholders to understand their objectives, present design concepts, and gather feedback.

DWP - IBM
Oct 2021 - Apr 2022

Technical Scope: Interaction Design, UX Design, UX Research, Ideation Workshops, Rapid Prototype, User Testing, Government Digital Standards, FIGMA, MURAL, Government Prototype Kit, Accessibility, HTML, CSS, and jQuery

Contracted to provide UX Research & Design solutions for DWP Disputes Modernisation program’s Appeal Response System Automation DISCOVERY and PIP Mandatory Reconsideration ALPHA

Worked as part of Agile, multidisciplinary embedded team, and jobs include research and facilitation, problem-solving (user journey illustrations, story mapping, inception, sketching, wireframing, prototyping), and visual design into each Sprint.
Worked with user researchers, content designers, service designers, product owners, business analysts, and solution architects to absorb information effectively, embed user needs, and translate it into user interfaces
Clearly communicated user-centered design approach and decisions to the team
Address the needs of all possible users so that no one is excluded, with reference to accessibility and assisted digital
Ensured design work is captured and documented for reference and continuity of the project.

Department for Education
Jan 2020 - Oct 2021

Technical Scope: Interaction Design, UX Design, UX Research, Ideation Workshops, Rapid Prototype, User Testing, Government Digital Standards, Adobe XD, Sketch, FIGMA, Design Process Thinking, Government Prototype Kit, Accessibility, HTML, CSS, and jQuery

Contracted to provide UX Research & Design solutions for Education & Skills Funding Agency & National Careers Service – LARS, Submit Learner Data, Helpdesk & Operator related solutions, National Careers Service features, live service, User-centered design.

Worked as part of Scaled Agile, multidisciplinary embedded team, and job include research and facilitation, problem-solving (user journey illustrations, inception, sketching, wireframing, prototyping), and visual design into each Sprint and PI.
Clearly communicated user-centered design approach and decisions to the team
Address the needs of all possible users so that no one is excluded, with reference to accessibility and assisted digital
Strong knowledge of Government Digital Service (GDS) Design Principles and Digital Service Standards
Ensured design work is captured and documented for reference and continuity of the project.

UK Ministry of Defence · Contract
Nov 2019 - Jan 2020

Contracted to provide UX Research & Design solutions for Ministry of Defence Identity and Access management internet-facing official instance for Defence Gateway, applying GDS, Accessibility meeting WCAG 2.1 working along with MOD and Mastek using Agile Methodology.

Ensured the on-time completion of key project deliverables throughout.
Delivered digital projects in line with the GDS Service Design Manual and Service Standards.
Design iteration from low fidelity prototype to hi-fidelity interactive prototype including validations utilising GOV.UK Frontend.
Actively participated in face to face and remote user testing of low and high-fidelity prototype evaluation and iterative designs.

UX Designer - Department of Transport project
Deloitte Digital · Contract
Sep 2019 - Oct 2019

Working as a UX Designer for the Department of Transport (DfT) digital transformation of one of its flagship grant schemes for Bus operators.

Key tasks:

Works in an agile, collaborative, multidisciplinary team
Explored a range of approaches to solve a specific user problem
Supported User research to identify ‘pain points’ and to create the optimal user experience
Run design ideation workshops and create design artifacts as appropriate
Hi-fidelity HTML prototypes using Government Digital Standards (GDS) Toolkit
Use insights from user research and metrics to define and improve the design, and explained decisions clearly
Evaluating prototype design through user testing and iteration

UNISYS

August 2017 - August 2019

Lead UX Consultant

Worked as User Experience Lead for implementing U-LEAF 2 for Dutch Custodial Institutions Service leading UX team and trained and managed a team of UX/UI Designers. Worked closely with Product owners and project managers and other stakeholders, helping them realise their product vision. Also deployed a wide range of user research methods, analysis, and synthesis techniques and approaches to presenting and sharing findings. That means conducting User Interviews with Dutch prison employees within secure environments, User surveys, Test plans, Test scripts, user testing, Research findings presentations, and working groups.

Running stakeholder and design ideation workshops and produce user journey maps, personas, sketches, wireframes & prototypes, task-flows, sitemaps, graphical user interface elements, style guide / GEL, and design patterns are other tasks.

Worked in an agile environment, responsible for multiple deliverables, as agreed within individual sprints and defined by the team scrum master.

Evaluated W3C compliance and conduct research with users who have accessibility needs. Worked in cross-functional teams throughout the research, design and development process.

Worked as User Experience Lead for implementing U-LEAF 2 for Dutch Custodial Institutions Service leading UX team and trained and managed a team of UX/UI Designers. Worked closely with Product owners and project managers and other stakeholders, helping them realise their product vision. Also deployed a wide range of user research methods, analysis, and synthesis techniques and approaches to presenting and sharing findings. That means conducting User Interviews with Dutch prison employees within secure environments, User surveys, Test plans, Test scripts, user testing, Research findings presentations, and working groups.

Running stakeholder and design ideation workshops and produce user journey maps, personas, sketches, wireframes & prototypes, task-flows, sitemaps, graphical user interface elements, style guide / GEL, and design patterns are other tasks.

Worked in an agile environment, responsible for multiple deliverables, as agreed within individual sprints and defined by the team scrum master.

Evaluated W3C compliance and conduct research with users who have accessibility needs. Worked in cross-functional teams throughout the research, design and development process.

UNISYS

April 2016 - July 2017

User Experience & Interaction Design Lead

Digital Investigator™ is a single browser-based application for total information management and takes traditional records management to the next level. Digital Investigator™ can do things traditional records management systems can’t, including sharing across an entire platform of new and legacy applications, both in and outside an agency.

Acquired and maintained knowledge about the Product and made it at the team's disposal where required
End to end UX design of projects that focus on a user-centered design approach and explored many different approaches to solving specific user problems.
Defined user interaction models and created user-focused concepts and interactive solutions for a variety of scenarios that address both primary user goals as well as business goals
Define, maintain and enforcement of design guidelines and strategies
Worked with other UI/UX team members and project contributors to ensure the consistency and quality of the product
Developed detailed site maps, user flows, wireframes, mockups and other product deliverables to effectively communicate UX designs and product requirements to create world-class interactive experiences
Communicated UX design solutions to multiple development teams through detailed specifications
Collaborated with peers and leaders to maintain product continuity and effective user experience to align with priorities and creative direction
Adeptly handled changing priorities throughout a product life cycle
Developed product style guide incorporated Accessibility Guidelines and Government Digital Service Standards which enables the system designers and developers to follow the design standards across the application

Digital Investigator™ is a single browser-based application for total information management and takes traditional records management to the next level. Digital Investigator™ can do things traditional records management systems can’t, including sharing across an entire platform of new and legacy applications, both in and outside an agency.

Acquired and maintained knowledge about the Product and made it at the team's disposal where required
End to end UX design of projects that focus on a user-centered design approach and explored many different approaches to solving specific user problems.
Defined user interaction models and created user-focused concepts and interactive solutions for a variety of scenarios that address both primary user goals as well as business goals
Define, maintain and enforcement of design guidelines and strategies
Worked with other UI/UX team members and project contributors to ensure the consistency and quality of the product
Developed detailed site maps, user flows, wireframes, mockups and other product deliverables to effectively communicate UX designs and product requirements to create world-class interactive experiences
Communicated UX design solutions to multiple development teams through detailed specifications
Collaborated with peers and leaders to maintain product continuity and effective user experience to align with priorities and creative direction
Adeptly handled changing priorities throughout a product life cycle
Developed product style guide incorporated Accessibility Guidelines and Government Digital Service Standards which enables the system designers and developers to follow the design standards across the application

UNISYS

June 2014 –March 2016

Lead UX Consultant

Worked as User Experience Lead for upgrading Home Office Large Major Enquiry System (HOLMES) used by UK Police Forces to manage Criminal Investigations and respond to Major Incidents.

Conducted qualitative and quantitative research leading on the initial designs right up until test the final product all with real users, working with the business stakeholders to translate research into user stories
Produce user journeys, wireframes & prototypes
Produce user interfaces for development including all interactions and states
Work collaboratively with developers throughout the design and development process
Work within agile delivery teams to produce and implement high-quality design concepts
Partner with colleagues to ensure a consistent user experience across services, including designing reusable elements
Build relationships and work effectively within an agile delivery model with a multi disciplinary team
Deliver high-quality digital service designs that meet web standards and GDS/GOV.UK design principles, ensuring that compliance with accessibility standards is built into designs from the outset.
Communicate credibly with a wide range of digital delivery disciplines internally and externally.
Collaborate with creative, strategic planning and technical teams to ensure that the most appropriate user experience was created in order to meet user and business needs and exceeded expectations
Experience working within an agile, multi-disciplinary team environment, and ability to deliver iterative design components (including user journeys) to the development team

Worked as User Experience Lead for upgrading Home Office Large Major Enquiry System (HOLMES) used by UK Police Forces to manage Criminal Investigations and respond to Major Incidents.

Conducted qualitative and quantitative research leading on the initial designs right up until test the final product all with real users, working with the business stakeholders to translate your research into user stories
Produce user journeys, wireframes & prototypes
Produce user interfaces for development including all interactions and states
Work collaboratively with developers throughout the design and development process
Work within agile delivery teams to produce and implement high-quality design concepts
Partner with colleagues to ensure a consistent user experience across services, including designing reusable elements
Build relationships and work effectively within an agile delivery model with a multi disciplinary team
Deliver high-quality digital service designs that meet web standards and GDS/GOV.UK design principles, ensuring that compliance with accessibility standards is built into designs from the outset.
Communicate credibly with a wide range of digital delivery disciplines internally and externally.
Collaborate with creative, strategic planning and technical teams to ensure that the most appropriate user experience was created in order to meet user and business needs and exceeded expectations
Experience working within an agile, multi-disciplinary team environment, and ability to deliver iterative design components (including user journeys) to the development team

UNISYS

June 2012 –June 2014

User Experience Designer

Worked as User Experience Designer for upgrading ULEAF, a platform which enables law enforcement and security agencies to prevent crime more efficiently.

Beginning as a service tailored to the needs of a specific client, it has evolved over a number of years to cater to the bespoke requirements of a range of different clients and user types. Recognizing that the user experience is not optimal for its now expanded audience, Unisys wish to improve the interface design in order to increase satisfaction and performance in current users and to create a more effective sales tool for target customers.

Led the UX vision of ULEAF 2, helped to set product direction.
Responsible for User Research, Information Architecture, Interaction, and Visual Design, Prototyping and User Testing
Collaborated with product managers, business partners, engineers to help define produce requirement and product road map.
Designed new features and overhauled the visual design of ULEAF.
Provide user-centered solutions utilizing a variety of user testing methods and discovery activities
Confer with stakeholders to assess business goals & objectives and to deliver findings of user analysis.
Develop effective and engaging wireframes and interactive prototypes and rich user journeys through a variety of techniques including sketching, which achieves the client's short- and long-term goals and objectives
Developed Personas and User Scenarios to test the wireframe solutions to the design requirements
Wrote user testing scripts to test the usability and conceptual design of wireframes; conducted user testing sessions (face to face & observational), reviewed, analyzed and summarized user comments and feedback into documentation and presentation format for stakeholders
Collaborate with creative, strategic planning and technical teams to ensure that the most appropriate user experience was created in order to meet user and business needs and exceed expectations
Developed interactive prototypes and tested the solutions with end-users.
Coding in JavaScript (jQuery), HTML, CSS (CSS, SASS)

Worked as User Experience Designer for upgrading ULEAF, a platform which enables law enforcement and security agencies to prevent crime more efficiently.

Beginning as a service tailored to the needs of a specific client, it has evolved over a number of years to cater to the bespoke requirements of a range of different clients and user types. Recognizing that the user experience is not optimal for its now expanded audience, Unisys wish to improve the interface design in order to increase satisfaction and performance in current users and to create a more effective sales tool for target customers.

Led the UX vision of ULEAF 2, helped to set product direction.
Responsible for User Research, Information Architecture, Interaction, and Visual Design, Prototyping and User Testing
Collaborated with product managers, business partners, engineers to help define produce requirement and product road map.
Designed new features and overhauled the visual design of ULEAF.
Provide user-centered solutions utilizing a variety of user testing methods and discovery activities
Confer with stakeholders to assess business goals & objectives and to deliver findings of user analysis.
Develop effective and engaging wireframes and interactive prototypes and rich user journeys through a variety of techniques including sketching, which achieves the client's short- and long-term goals and objectives
Developed Personas and User Scenarios to test the wireframe solutions to the design requirements
Wrote user testing scripts to test the usability and conceptual design of wireframes; conducted user testing sessions (face to face & observational), reviewed, analyzed and summarized user comments and feedback into documentation and presentation format for stakeholders
Collaborate with creative, strategic planning and technical teams to ensure that the most appropriate user experience was created in order to meet user and business needs and exceed expectations
Developed interactive prototypes and tested the solutions with end-users.
Coding in JavaScript (jQuery), HTML, CSS (CSS, SASS)

Vexed Digital

April 2012 – May 2012

User Experience Consultant

Worked as a User Experience Designer for designing iPhone, Android Native Apps and Tablet friendly website for a major client of Vexed Digital and involved in tasks include Information Architecture, Interaction Design, and Usability. Given major contribution in the planning and design of the project working on.

Tasks: Research (Use cases, contextual analysis, User Journey Mapping, Task Analysis, Client Workshops, Cross-Platform Strategy), Design (User Personas, Use case analysis, Card Sorting, Paper Prototype, Wireframes, Interactive Prototype)
Deliverables: User Personas, User Journey, Paper Prototypes, Screen flow, Wireframes, UI Visualization, Interactive Prototypes

Worked as a User Experience Designer for designing iPhone, Android Native Apps and Tablet friendly website for a major client of Vexed Digital and involved in tasks include Information Architecture, Interaction Design, and Usability. Given major contribution in the planning and design of the project working on.

Tasks: Research (Use cases, contextual analysis, User Journey Mapping, Task Analysis, Client Workshops, Cross-Platform Strategy), Design (User Personas, Use case analysis, Card Sorting, Paper Prototype, Wireframes, Interactive Prototype)
Deliverables: User Personas, User Journey, Paper Prototypes, Screen flow, Wireframes, UI Visualization, Interactive Prototypes

Freelance

January 2012 –March 2012

User Experience Consultant

Worked as a User Experience Designer for designing multiple websites for brands includes Surftel Mobiles, Surftel Telecom, QuatroMinx and Ambience Finance.

Tasks: Research, Strategy, Design, Development

Deliverables: Use Cases, Paper Prototypes, Wireframes, UI Visualization, Interactive Prototypes

Worked as a User Experience Designer for designing multiple websites for brands includes Surftel Mobiles, Surftel Telecom, QuatroMinx and Ambience Finance.

Tasks: Research, Strategy, Design, Development

Deliverables: Use Cases, Paper Prototypes, Wireframes, UI Visualization, Interactive Prototypes

UNISYS

July 2011 –Dec 2011

User Experience Consultant

Mortgage, Finance

Unisys design, build and manages mission-critical environments for Financial Institutions, Businesses, and Governments.

Worked as a User Experience Designer for redesigning Unisys Financial Services System (UFSS) a major mortgage management system and involved in improving the user experience of the solution and develop Style guide which enables the system designers and developers follow the design standards in future requirements.

My tasks include Heuristic Evaluation of existing application, Lead the User-Centered Design process and run various brainstorming sessions and workshops to formulate the design requirements and conducted research includes competitor analysis, task analysis, use case scenarios, contextual enquiry, develop design strategy, persuade top management agree on proposed improvements and to fund the project, stakeholder management, user studies, Information Architecture, Interaction Design, and Usability. Given major contribution in the planning and design of the project and successfully implemented the user-focused solutions based on user requirements. Work closely with a team composed of, end users, marketing, design, and development team and conducted various sprint sessions around the tasks to discover even smaller details of the functional elements.

Deliverables: Heuristic Evaluation, User Journey, Wireframes, UI Visualization, Interactive Prototypes and UI Style Guide.

Mortgage, Finance

Unisys design, build and manages mission-critical environments for Financial Institutions, Businesses, and Governments.

Worked as a User Experience Designer for redesigning Unisys Financial Services System (UFSS) a major mortgage management system and involved in improving the user experience of the solution and develop Style guide which enables the system designers and developers follow the design standards in future requirements.

My tasks include Heuristic Evaluation of existing application, Lead the User-Centered Design process and run various brainstorming sessions and workshops to formulate the design requirements and conducted research includes competitor analysis, task analysis, use case scenarios, contextual enquiry, develop design strategy, persuade top management agree on proposed improvements and to fund the project, stakeholder management, user studies, Information Architecture, Interaction Design, and Usability. Given major contribution in the planning and design of the project and successfully implemented the user-focused solutions based on user requirements. Work closely with a team composed of, end users, marketing, design, and development team and conducted various sprint sessions around the tasks to discover even smaller details of the functional elements.

Deliverables: Heuristic Evaluation, User Journey, Wireframes, UI Visualization, Interactive Prototypes and UI Style Guide.

Bolser Agency

March 2011 – June 2011

User Experience Consultant

Mobile App Development, eCommerce, PS3 Game Design, Mobile Web Development

Bolser is a digital marketing agency designs and develops Web Platform and build including eCommerce, Mobile Web, Mobile App Development, PSP Games and expertise in various domains include Integrated Campaigns, Social Media, eCommere, Game Design, eCRM, Websites etc.

Worked as a key member of the team for Bolser’s clients include Nokia, SONY, Virgin Media, Asda, Sainsbury’s, I Am Creative and My Single Friend and involved in Information Architecture, Interaction Design and Usability. Given major contribution in the planning and design of the projects worked.

Project Information

SONY NGP (PSP2) Game Development
Sony NGP a Next-Generation Portable with integrated Dual Analog Sticks, TouchScreen, 3G, Bluetooth, Wifi Support, Front and Rear camera, Motion Sensing Systems, Electronic Compass, etc enables take advantage of Augment Reality Software.SONY wants to develop a unique gaming experience for its device players which showcase some of the key features and themes of the NGP.

My Role: Research, Strategy & Design: Lead the User-Centered Design process and run various brainstorming sessions to formulate the design requirements and conducted research on traditional, social and location-based game designing trends as well as device tailored features. Work closely with a team composed of, SONY, marketing, Design, and Development team and implementing Agile SCRUM methodologies and conducted various sprint sessions around the tasks to discover even smaller details of the game elements.

Deliverables: User Journey, Screen Flow, Wireframes, and UI Visualization.

NOKIA NFC eCommerce Website
Nokia wanted to create awareness about NFC Technology and generate demand and response rate for the technology and its NFC enabled device Nokia C7. Through that, they wanted to improve the brand name of Nokia and gain back Smartphone market share which lost to its competitors like iPhone, Android, etc. There is a very stiff competition going among mobile manufacturers for the introduction of NFC technology as part of their mobile models and gain an initial advantage in the market.

Bolser was responsible for developing an eCommerce solution in which proposed users could create NFC based campaigns.

My Role: User-Centered Design Process was followed consisting of User study, creating of PERSONA, Task Analysis, User Journey and Wireframe.

V Festival 2011 Mobile Application
The V Festival is sponsored by Virgin Media and Nokia are the main handset sponsor and wanted to develop the app across 4 platforms (Nokia, Android, iPhone, and Blackberry) with Nokia version being the content-rich.

The primary target audience was V Festival-goers who enjoy listening to music and watching live bands and want to be part of the festival experience with their friends and enjoy drinking and socializing.

My Role: Primary focus of User Centered Design Process was to enhance users experience pre, during and post the event and followed the process consisting of Platform study, User study, creating of PERSONA, User Journey and Generic and platform based wireframes. Primary focus of the design was to achieve exciting, dynamic and easy to navigate UI and consistent across each platform.

MySingleFriend.com Mobile Website
MySingleFriend is the brainchild of TV presenter Sarah Beeny and her childhood friend, Amanda Christie.

And Bolser is commissioned to develop mobile app which works on Nokia S60 and Symbian 3 Handsets. Primary requirement of the project was of predefined customization with reference to the user’s gender.

My Role: Lead the user experience strategy. Directed multi disciplinary teams in the design of mobile user experience including experience tailored for feature phones and smart phones. Work closely with marketing, designer and developers to collaborate on development strategies comparing native web development to mobile web application development. Handled the User experience in support of the application across Information Architecture, User Journey, Screen Flow, Interaction Design, UI and development throughout the UCD process.

Other projects
Nokia N9 Meego: Photo Editor Mobile Application: Concept, User Journey, Wireframes.

Nokia N9 Meego: RSS Feed Magazine Mobile Application: Concept, User Journey, Wireframes.

Virgin Media: V Festival – Decorate Your Tent Mobile Application - Concept, Information Architecture, User Journey, Wireframes

ASDA Life Insurance Website: Conceptual Diagram

Nokia Social Currency Web Application: Conceptual Diagram

Sainsbury’s iPhone & Nokia App: User Flow, Wireframes and Design